Available now

Open for full-time work and other collaborations
Based in Wroclaw, born in Kyiv

Oleksandr "Sasha" Protsiuk

Digital Product Designer for SaaS & B2B products

Helping companies improve adoption, speed delivery, and grow revenue through clear, scalable product design.

MY WORKS

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About me

Hi, I'm Sasha, Wroclaw-based product designer & design system enthusiast. With a decade of experience, I have developed a strategic approach that helps maximise business impact while meeting user needs.

1) enable growth with usability optimisation, 2) measure success with strategic goals, 3) bring along mentoring & managing abilities, 4) have a curious mind and 5) a team player attitude.
My Qualifications

Experience & CV

Through a decade of work, I've partnered with a number of amazing companies to build great products together. Learn more about my roles and accomplishments there from my CV.
Instapage
Award-Winning B2B eCommerce Platform
As Senior Product Designer at Instapage, transforming point solutions into scalable product verticals that expand our marketing automation platform. Over the past year, I've led design for external popups, forms, and the Collection feature to create cohesive experiences that widen funnel and strengthen the platform. I've also established repeatable user research processes that drive cross-functional product decisions.
As Senior Product Designer at Instapage, transforming point solutions into scalable product verticals that expand our marketing automation platform. Over the past year, I've led design for external popups, forms, and the Collection feature to create cohesive experiences that widen funnel and strengthen the platform. I've also established repeatable user research processes that drive cross-functional product decisions.
Slize Digital
Award-Winning B2B eCommerce Platform
Since day one, I led the design of the B2B eCommerce Platform, starting from its MVP stage to a solution bringing 10x increase in customer revenue. Success this platform brings to the customers was referred as "best B2B company" by the Danish Chamber of Commerce.

Besides, I set foundations & took ownership of Multibrand Design System that led to 3x reduced time-to-value and better experience for internal users.
Since day one, I led the design of the B2B eCommerce Platform, starting from its MVP stage to a solution bringing 10x increase in customer revenue. Success this platform brings to the customers was referred as "best B2B company" by the Danish Chamber of Commerce.

Besides, I set foundations & took ownership of Multibrand Design System that led to 3x reduced time-to-value and better experience for internal users.
Intellias
Global Tech Partner for Sustainable Digitalization
After joining the Digital Innovation Lab of a agricultural science and technology provider I successfully launched two MVP services and significantly enhanced the interface of the Field Management Tool (FMT) within the first year of work.

Teaming up with BA we specialised in finding product-market fit for business initiatives and validating them through series of research & testing activities.
After joining the Digital Innovation Lab of a agricultural science and technology provider I successfully launched two MVP services and significantly enhanced the interface of the Field Management Tool (FMT) within the first year of work.

Teaming up with BA we specialised in finding product-market fit for business initiatives and validating them through series of research & testing activities.
Wirex App
All-In-One Web3 Money App
Being part of the Wirex Brand Overhaul I worked on a web application relaunch. Following a partnership with Pentagram Studio, I implemented Wirex's new design language into a system that was used by 12 designers used across the platform.

Later, Wirex enabled over 2 million customers in 130 countries to make over $2.5 billion worth of transactions between crypto and traditional currencies.
Being part of the Wirex Brand Overhaul I worked on a web application relaunch. Following a partnership with Pentagram Studio, I implemented Wirex's new design language into a system that was used by 12 designers used across the platform.

Later, Wirex enabled over 2 million customers in 130 countries to make over $2.5 billion worth of transactions between crypto and traditional currencies.
Meat Design Agency
Design Services for Startups & SMBs
Meat Design was an inspired team of independent product design and development experts working with a range of startups companies providing full-cycle of design & development services. In my role, I took ownership of designing multiple digital products for startups and MVPs, which included projects such as  B2B/B2C food delivery service and IoT devices.
Meat Design was an inspired team of independent product design and development experts working with a range of startups companies providing full-cycle of design & development services. In my role, I took ownership of designing multiple digital products for startups and MVPs, which included projects such as  B2B/B2C food delivery service and IoT devices.
Cpamatica Affiliate Network
Global Performance Marketing Agency
Cpamatica provide never-ending growth not only for advertisers in highly competitive markets, but One of my major contributions was the redesign of old affiliate web applications, resulting in significant improvements in user experience and engagement.
Cpamatica provide never-ending growth not only for advertisers in highly competitive markets, but One of my major contributions was the redesign of old affiliate web applications, resulting in significant improvements in user experience and engagement.
1+1 Media Group
Ukrainian National Media Holding
After successfully passing Internship program, I've joined the team of in-house production studio. Working with a team of talented marketing, media, motion & 3D designers I was learning by doing and mastered skills in marketing design and digital production.
After successfully passing Internship program, I've joined the team of in-house production studio. Working with a team of talented marketing, media, motion & 3D designers I was learning by doing and mastered skills in marketing design and digital production.